Rooted in Purpose, Committed to Impact

Christina Fulton is a transformative business executive, visionary leader, brand architect, marketing strategist, and speaker.

Meet Christina

Her journey is a testament that the seemingly impossible is possible.

As a driving force behind leading organizations, global brands, professional athletes, and individuals, she has been instrumental in shaping and amplifying their stories and elevating their visibility through strategic marketing, promotional communications, and partnerships. 

She has built a career marked by meaningful impact across multiple industries, collaborating with global brands such as PepsiCo, Anheuser-Busch, Mercedes-Benz, Visa, Procter & Gamble, and Google, as well as NFL players and a wide range of businesses. For many of these clients, she has developed partnerships, marketing strategies, events, and sponsorship initiatives designed to generate revenue, drive growth, increase brand awareness, and deepen consumer engagement.

Central to her success is a strong emphasis on relationships—her clients trust her not only for her expertise and creative vision, but also for her problem-solving acumen, multifaceted experience, and forward-thinking approach.

Her professional journey began with early success when she turned an internship at Betsey Johnson Showroom into a full-time position in showroom sales, all while pursuing evening coursework at the Fashion Institute of Technology.

She went on to have a successful career at Macy’s, starting in the buying office where she managed business strategies and oversaw budgets for more than 600 stores nationwide. Recognizing her potential, a senior executive selected Christina to take on a newly created role within the fashion office. There, she led and executed marketing initiatives and events, playing a key role in campaign development and long-term marketing strategy. She collaborated closely with senior executives to translate seasonal trends into immersive in-store experiences, ensuring brand alignment and operational cohesion across all business segments.

Her performance quickly earned the respect of peers and senior leaders, resulting in a promotion to the events and marketing team, where she spearheaded key initiatives across marketing, communications, and event planning. She led projects tied to brand collaborations, cultural programming, sports and music partnerships, holiday campaigns, and community engagement for more than 40 retail locations.

Navigating change requires courage, clarity, and the commitment to being yourself.

Motivated by a desire to challenge herself in a dynamic and fast-paced industry, she made a bold pivot into the sports world—navigating a series of obstacles and rejections before ultimately securing a pivotal role at the NFL Players Association.

There, she led partnership marketing and product licensing, focusing on uncovering new revenue streams, protecting player intellectual property, and maximizing brand opportunities for NFL players. She played a key role in developing off-the-field marketing strategies for NFL players, crafting high-impact events and campaigns that enhanced player visibility, engaged consumers, and contributed to business expansion.

True leadership isn’t measured by how far you go, but by how many you bring with you. Mentorship is the quiet force that multiplies success.

While grounded in her values, she has continuously relied on the counsel of her mentors while investing in the growth of others. Passionate about mentorship, she is especially dedicated to empowering women and especially women of color, nurturing the next generation of leaders with intentionality.

Proactive and people-centric, her career is a testament to the power of collaboration, vision, and integrity. Her unwavering commitment to uplifting others, combined with her infectious positivity and distinctive leadership style, has made her a respected and sought-after partner.

Above all, her mission extends far beyond personal success—she is deeply committed to inspiring, empowering, and elevating the communities she serves. 

Outside of her professional responsibilities, Christina devotes her time to global travel, exceptional culinary experiences, artistic and cultural exploration, and active community service.

Christina Fulton

Christina Fulton

Christina Fulton

Christina Fulton

Christina Fulton

Christina Fulton

WORK WITH ME

FORTY 4OUR CONSULTING

Core Advisory Areas

  • Elevate your organization, brand, or personal journey through unique marketing, partnerships, and brand building strategies. Clear, actionable roadmaps are collaboratively designed to guide brands, businesses, athletes, and individuals, empowering them to grow, evolve, and thrive in a competitive landscape.

  • Your image is your brand. Whether collaborating with a company or working individually, the approach is rooted in strategy, intention, and impact. The focus is on helping shape and refine your identity—crafting a confident, authentic presence, and professional image that resonates and leaves a lasting impression. 

  • Christina’s approach to public speaking goes far beyond the surface. She intentionally weaves her background and experiences into every message, drawing audiences in with her natural storytelling and refreshing transparency. Known for her ability to pull back the curtain, Christina offers clear insight into brand building, strategic marketing, and image consulting. A dynamic voice in her field, she’s a sought-after speaker, frequently invited to speak on career pivots, personal branding, and the art of authentic marketing and storytelling. Her relatability creates a space where audiences feel seen, inspired, and equipped. With a vibrant, engaging style, she ensures every talk conveys tangible strategies to grow, evolve, and thrive.

    Speaking Types

    • Business panels

    • Interactive workshops

    • Fireside chats

    • TV segments

    • Keynote talks

    • Virtual learning sessions

    • 1:1 Executive advising sessions  

Testimonials

  • Working with Christina has been nothing short of transformative. She doesn’t just build partnerships—she architects meaningful, long-term relationships that drive real business growth. Whether navigating high-level strategic collaborations or unlocking unexpected brand synergies, Christina brings an unmatched blend of intuition, precision, and genuine care. Her ability to connect people, ideas, and opportunities is a true gift. Any organization lucky enough to work with her is not just getting a partner— they’re gaining a powerhouse ally with a track record of turning vision into tangible impact.

    Tiara Chesmer-Williams
    Vice President, Head of Inclusion
    Moët Hennessy

  • I had the pleasure of partnering with Christina during her tenure as Macy’s Metro Center's Manager of Special Events and Marketing  in Washington, DC. Over the years, Christina played a pivotal role in curating unique and impactful events that elevated our store’s presence in the downtown community. Her creative vision and meticulous attention to detail were essential in making Macy’s Metro Center not just a store, but a key centerpiece of the area.

    Christina's leadership in organizing signature annual events like the Cherry Blossom Festival, Passport DC, and our Holiday Window Opening helped us drive brand awareness and foster customer loyalty. Her ability to seamlessly blend creativity with strategy made these events unforgettable for both our team and the community. Christina’s work wasn’t just about executing events – it was about creating lasting connections between the store and our customers.

    Beyond her creative prowess, Christina is highly organized, and she understands the true value of collaboration. I can personally say that the events we worked on together were some of my most rewarding and memorable experiences at Macy's Metro Center. Her ability to inspire and lead through partnerships made a profound impact on our store’s success.

    I wholeheartedly recommend Christina for any opportunity, as her passion, expertise, and leadership are unparalleled.

    Andi Woung
    Manager Flagship Windows
    Macy’s Herald Square

  • I’ve worked with Christina for many years and have witnessed her ability to identify and develop successful campaigns in and around the Metro area. Her skillset includes the ability to plan, effectively manage, and creatively design activations across multiple verticals. At the same time, she’s been able to identify profitable opportunities for key brands to integrate into unique partnerships that’s repositioned and elevated their brands within influential markets.

    Lisa Henriques
    Director
    Special Events and Family Entertainment
    MSG Entertainment 

  • I had the pleasure of working with Christina Fulton for nearly 7 years at the NFL Players Association. As a key member of our partnerships team, Christina managed the premium licensing business across all 32 NFL clubs, creating unique opportunities to showcase athlete intellectual property on product for up-sells. While also managing approximately 15 brand accounts, Christina was integral in securing new revenue streams from partners such as Mercedes-Benz, generating six-figure, multi-year deals. Christina's strategic, intentional approach brought innovative partnership collaborations involving brand partners, NFL players, their brands and their foundations. It's a testament to how Christina approaches partnerships with purpose to find the best win-win opportunities for all involved parties.

    Cassandra Nicaisse
    Former Assistant Vice President, Player Services
    NFL Players Association

  • Christina has an effortless elegance and a refined sense of style that always stood out to me. During her time at the NFLPA, she led a women’s fashion workshop that left a lasting impression on me. Her advice on building a wardrobe with timeless staple pieces - like the perfect black and white essentials - completely transformed the way I dress. To this day, I still hear her voice reminding me: “All you need is one great black piece and one great white piece; you can accessorize them endlessly.”  

    Chelsey Antony (Thomas)
    Senior Business Counsel
    NFL Players Inc.

  • I had the pleasure of working with Christina for three years. I can confidently say that she is one of the most effective and inspiring leaders I have ever worked for. Her leadership style is a combination of decisiveness, clarity, and empathy that allowed an environment where one could feel both motivated and supported to perform at their very best. I am very grateful for Christina’s continued mentorship as she has been pivotal in my career journey as well as many others. 

    Waseem Mansoor
    Director of Team Business and Operations
    Major League Pickleball 

EDUCATION AND CERTIFICATIONS

Bachelor of Science (BS), Fashion Merchandising Management, Fashion Institute of Technology, Cum Laude

Inside LVMH Certificate, LVMH

Impact Sponsorship Sales, Sponsorship Marketing Association

Contact Christina